SSANGYONG. SSANGYONG in KOREA
SsangYong Motor Company, 150-3, Chilgoe-dong,
Pyungtaek-City, Gyeonggi-do 459-050, Korea tel. +8231/6101114, fax +8231/6103710,
http://www.smotor.com
Program: Chairman, Rodius / Stavic, Korando
(kombi, cabrio), Kyron, Musso, Rexton, Musso Sports / Musso SUT.
Production volume in Korea in 2003 - 106,467 passenger vehicles
and 37,949
pick-ups.
Established in January 1954, Ha Dong-hwan Motor Workshop (since July 1963 Ha Dong-hwan Motor
Co., Ltd) began producing buses and trucks in 1954. The firm was renamed Don-A
Motor Co., Ltd. as of December 1977 and the vehicles it put out received the Dong-A
trademark in 1978. Another firm, Shinjin, founded in February 1955, built buses and, starting in
November 1963
until 1964, the first Korean
Shinsungho sedan. Shinjin also assembled Toyota sedans in the years 1966-72 and Opel and
Chevrolet sedans from 1972-76 under its own trademark. In April 1974 Shinjin and American
Motor Company set up
a 50/50% joint venture, Shinjin Jeep Motor Co, which began
production of all-terrain Shinjin vehicles in October 1974 under a Jeep CJ5 license. In
March 1979
AMC
withdrew from the firm and its name was subsequently changed to Shinjin Motor
Co. In February 1981 the firm was again renamed - to Geohwa Co., Ltd.. Dong-A acquired Geohwa
in December 1984 and the jeeps produced by the firm were granted the Dong-A trademark in 1985. In September 1986 SsangYong,
on the
market since 1939, bought Dong-A and in March 1988 changed the firm’s
name to SsangYong Motor Company, subsequently bestowing the vehicles it
produced with the SsangYong name. In April 1997 Dong-A bought the British firm
Panther. In the years 1998-2000 Daewoo owned 51.9% of SsangYong shares, 48.92% of which were
acquired in January 2005 by the Chinese SAIC concern.
SsangYong vehicles are assembled in Malaysia
(until 2003),
the
Philippines, Vietnam (since 1992), China (since 2001 by Dadi Chengdu), Iran (since 2002 by Morattab),
Pakistan (since 2005), Egypt (since 2005), Russia (since 2005), Uruguay (2003-2004) and Argentina (since 2005). Latest
premieres: 2002 Sao Paulo Motor Show - Musso Sports; 2002 Seoul Motor Show - Hemas SUV, Amad SUV
and Crossut pick-up concept cars; 2003 Busan Motor Show - Chairman restyling and concept
cars for the Chairman Limousine, La Okean buggy, C. E. O. minivan and Entertain minivan;
April 2004
- Rodius
and Rexton restyling; October 2004 - Korando restyling, Seoul 2005 - four concept cars: the SV-R
SUV, crossover XCT, crossover XMT and Rodius Limo; May 2005 - Kyron. In 2003 SsangYong rolled out
159,314
passenger
and delivery vehicles (excluding the Iran Khodro MB 100) in seven countries.
SSANGYONG KYRON
SSANGYONG KYRON
SSANGYONG CHAIRMAN CM 500S
SSANGYONG CHAIRMAN CM 600L
SSANGYONG RODIUS
SSANGYONG KORADO
SSANGYONG KORADO SOFTTOP
SSANGYONG MUSSO
SSANGYONG MUSSO SPORTS
|
